Wednesday, 6 August 2014

First Direct Arena

Illustrations for the First Direct Arena in Leeds.

These are displayed on walls throughout the arena as part of a large branding project I worked on to
spruce up the arena decor and make it more suited to the First Direct sponsorship.

It includes die cut wall vinyls, two large scale horizontal illustrated murals and a full set of
illustrated panels used within the actual arena area.

Some of these pieces haven't been placed in the arena yet, so I'll add them when they do.



Inside the arena are the large scale silhouette illustrations covering the full length of the seating area.

When the lights are out at events and concerts, the silhouettes blend into the setting and become whimsical characters amongst the crowd.

No comments: